Nigerian Breweries Reaffirms Commitment to Igbo Culture Ahead of ANAFEST 2025 (See Video)

In a continued show of support for the preservation and promotion of Igbo culture, representatives of Nigerian Breweries Plc, through one of its leading brands, Life Lager Beer, paid a courtesy visit to the traditional rulers of Anaocha Local Government Area of Anambra State ahead of the forthcoming Anaocha Cultural Festival (ANAFEST) 2025.

The visit, which took place yesterday, was part of the brand’s preparations for the annual cultural celebration scheduled to hold on 17th and 18th October, 2025.

Speaking during the visit, the Corporate Affairs Manager of Nigerian Breweries, Iyom Joy Egolum, emphasized the company’s unwavering commitment to promoting and preserving Igbo culture and tradition. She noted that Life Lager Beer has consistently identified with cultural initiatives that highlight the beauty and uniqueness of the Igbo heritage.

“At Nigerian Breweries, we believe culture is the identity of a people. Life Lager Beer, as a proud promoter of Igbo heritage, will continue to support platforms like ANAFEST that showcase the richness of our traditions to the world,” Egolum stated.

The Chairman of Anaocha Local Government Area, Comr. Rome Ibekwe, in his response, expressed appreciation to the Nigerian Breweries team for their partnership and thoughtful initiative. He assured them of the council’s full cooperation towards ensuring a successful event.

Also speaking on behalf of the traditional rulers, the Chairman of the Anaocha Council of Traditional Rulers, Igwe Akweze, commended Nigerian Breweries for its consistent support of Igbo cultural values. He reaffirmed the readiness of the traditional institutions in the area to continue supporting the brand and its cultural development efforts.

The visit marks a significant step in the build-up to ANAFEST 2025, an event designed to celebrate the diverse cultural expressions, music, and heritage of the Anaocha people.

See highlights of the visit in the video below.

See more pictures below