The Advertisers Association of Nigeria (ADVAN), has dragged the Federal Government to court over the ongoing advertising industry reforms.
Speaking at a press conference at its Ikeja office, the ADVAN President, Osamede Uwubanmwen, told the media that the action was necessary after a thorough and deliberate consideration of the reforms’ implications of the ongoing reforms on the advertising industry and its members.
Osamede confirmed that rather than the speculations out there in the media, the association has indeed taken a legal action against ARCON along with the parties to the suit.
He stated, “We do not take this matter lightly because we are law-abiding brands that hold the Nigerian constitution in the highest esteem. The ongoing ARCON reforms as it stands, has raised concerns that needed to be addressed.
“We have engaged in numerous dialogues and consultations, and we want to clarify that while there were discussions suggesting that ADVAN had already gone to court, that was not official. We can now confirm that we have indeed taken the matter to court to challenge the constitutionality of the advertising reforms.
He added that ADVAN views this legal action as an essential response to safeguard the interests of its members and the integrity of the marketing profession in Nigeria. Specifically, ADVAN pointed out that the legal action is instituted to tackle what it describes as a breach of the constitution and legal rights of advertisers and their members.
“The Nigerian constitution is a revered document, and any amendments to it must adhere to a stringent process that involves approval by two-thirds of the Senate and the House of Assembly in Nigeria. After a thorough examination, ADVAN has identified certain aspects of the ARCON reform that appear to be in conflict with the constitution.
“This includes the handling of marketing and advertising within the constitution and the regulation of contractual agreements between two parties. The organization believes that such agreements should not be legislated upon but should remain within the realm of enforceable legal contracts,” he said.
Mr. Uwubanmwen further explained, “The purpose of regulating communication is to ensure that harmful content is not displayed, and when it transforms into a revenue-generating mechanism, it contradicts the essence of regulation. This is especially concerning for corporate entities operating in Nigeria.”
Mr. Uwubanmwen concluded, “We are the leaders in our industry, the most trained and experienced. Our members have insisted that we explore all avenues of dialogue. As an organization committed to upholding the rule of law, we now turn to the court for guidance.
“We hope that the court will carefully examine the aspects of the law in question and determine whether they are consistent with the Nigerian constitution. We believe in the wisdom of the court, and we have taken this step in the best interest of our industry and our members.”
In suit are President Bola Ahmed Tinubu, Senate President Godswill Akpabio, the Attorney-General of the Federation, the Senate and House of Representatives.
Others are the Minister-Federal Ministry Of Information And Culture, Minister, Federal Ministry Of Industry, Trade and Investment and National Institute Of Marketing Of Nigeria (NIMN) as parties to a suit against the Advertising Regulatory Council of Nigeria (ARCON)
Ohanaeze Condemns Kaduna Village Bombing
Christmas comes early in Nri, as Udo Anaocha Foundation, Eze Nri extend works of charity (See Video)
Yuletide: Enugu Govt Assures Citizens of Adequate Security As Army Launches Operation
CAF Awards 2023: Osimhen Battles Salah, Hakimi For Men’s Player Prize
Forbes Names Ngozi Okonjo-Iwela, Most Powerful Woman In Africa
OMG!! 100-Level OAU Student Killed For Ritual In Ogun, Head And Wrists Sold For N100,000
Milani Cosmetics Nigeria marks their 10th year anniversary (See photo)
Diodo Village youth assembly holds their general election, Nkemakonam Aghaji retains position as the chairman (See pictures).
Date Set For Manchester City’s Trial Over Over 115 FFP Breaches
FG Releases 11 Inmates From Custodial Centres In Enugu
Nri catholic community marks their Corpus Christi in a grand style, see video.
Igwe Credo and Ojazzy issue deepens as Ojazzy allegedly turn down a show booked before his signing with Fivestar Music (See details).
MUSIC2 years ago
MUSIC: Mohbad – Back Side [Free Download]
MUSIC2 years ago
MUSIC: Papiwizzy – Oluwalonsola Ft Zlatan and Papisnoop [Download Mp3]
MUSIC4 weeks ago
MUSIC: DEBHIE FEAT. EMMYBLAQ – TURN UP (DOWNLOAD HERE)
CULTURE AND TRADITION1 year ago
Nri Kingdom Marks their annual iluo mmụọ/New Yam Festival (See Full Video)