Nigerian rapper, Chibuzor Nelson Azubuike, popularly known as Phyno has shared his inspiration for rapping in his native Igbo dialect.

In a recent episode of the “In My Opinion” podcast, Phyno discussed how his early experiences and cultural background played a significant role in his artistic choices.

Phyno stated that he Initially started his career rapping in English, but later switched to Igbo in order to offer a unique perspective to the global music scene.

He said:

“Growing up, I listened to emcees that were very lyrical like the Busta Rhymes, the Jay-Zs, the 2Pacs, the Biggies and the rest. I listened to everything. I had that Western influence in my music but then at some point in my life when I was still trying to find myself, I was rapping in English, too.

“But when I got to a point where I had to make a career out of this, I asked myself a simple question, “What am I going to sell to the world? If I go to the UK, will I sell English to them? They own English language.’ If I go to America right now, I am selling Igbo to them. That’s what it’s. So you have to sell something that they don’t have. I can’t come to your country and sell what you already have. But if I sell what you don’t have, it will be unique.

“I grew up in a highlife influenced neighbourhood. I make sure that I incorporate all the influences into my music and art. I have started wearing the Igbo traditional attire because I have to look different, I have to represent my culture.”