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CULTURE AND TRADITION

Moment Life Lager Beer visited the Palace of Igwe Nnewi ahead of the 2025 Afiaolu Festival (Video)

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Saturday, August 30th, 2025, will remain unforgettable in the hearts of Nnewi people as the community lit up with its annual Afiaolu Festival — a colorful celebration of the New Yam and one of the most talked-about cultural festivals in the Southeast.

Igwe Kenneth Orizu III

In the buildup to the festival, Nigerian Breweries PLC, through its Life Lager Beer initiative, paid a courtesy visit to the palace of His Royal Highness, Igwe Kenneth Orizu III (Igwe Nnewi). The visit was part of Life Beer’s continuous drive to promote and preserve Igbo culture.

In the video, Iyom Joy Egolum, Corporate Affairs Manager (South East), expressed gratitude to the Igwe for his warm reception and reaffirmed Life Beer’s commitment to cultural heritage.

Igwe Nnewi, in return, appreciated Nigerian Breweries for their support, highlighting the significance of Life Beer in the East, where it remains the preferred brand for many.

Watch the special moment below 👇

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Vincent Onyegaegbochi Okoye (born 23rd April) is a Nigerian blogger, writer, entrepreneur and a librarian. Born and raised in a Catholic Family from NRI in anaocha local Government Area of Anambra state, Nigeria, Graduated from Delta state university, Abraka, in the year 2018 where he studied Library and Information Science.

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